Esports Strategy, Platform Guides, and Industry Analysis for B2B decision-makers
The Netgen blog covers the practical side of running esports programs for organizations outside the game industry: sports clubs, brands, telecom operators, and federations building competitive gaming into their marketing and community strategy. Articles draw directly from the team's experience running esports infrastructure since 2019.
Featured
Apr 2026
Why Traditional Sports Clubs Must Integrate Esports Into Their Marketing Strategy
Traditional sports clubs face a generational crossroads. With 65% of Millennials and 55% of Gen Z prioritizing streaming, integrating esports is now an imperative. This article reveals how esports offers verified ROI (780% ROAS, 640M viewers), enables first-party data mastery, and builds sustainable revenue in a post-cookie world. Discover why acting now is essential for engaging the next generation of fans.
Esports: Acquisition and Retention Channel for Telecom Operators
Esports is becoming a powerful lever for telecom operators to acquire younger customers, reduce churn, and build long term engagement through branded gaming tournaments and gamification.
The rise of esports, an opportunity for brands
A true societal domain, esport has an ever-growing public every year. In 2020, of the 4.54 billion Internet users, 2.60 billion play video games, which represents 57.27% of the world’s population. Regarding the total audience, it is estimated at 495 million in 2020, i.e. an annual growth rate of 11.7%, strongly influenced by Youtube and Twitch.
Latest articles
ArticleWhy Traditional Sports Clubs Must Integrate Esports Into Their Marketing Strategy
Traditional sports clubs face a generational crossroads. With 65% of Millennials and 55% of Gen Z prioritizing streaming, integrating esports is now an imperative. This article reveals how esports offers verified ROI (780% ROAS, 640M viewers), enables first-party data mastery, and builds sustainable revenue in a post-cookie world. Discover why acting now is essential for engaging the next generation of fans.
ArticleEsports: Acquisition and Retention Channel for Telecom Operators
Esports is becoming a powerful lever for telecom operators to acquire younger customers, reduce churn, and build long term engagement through branded gaming tournaments and gamification.
ArticleThe rise of esports, an opportunity for brands
A true societal domain, esport has an ever-growing public every year. In 2020, of the 4.54 billion Internet users, 2.60 billion play video games, which represents 57.27% of the world’s population. Regarding the total audience, it is estimated at 495 million in 2020, i.e. an annual growth rate of 11.7%, strongly influenced by Youtube and Twitch.